Jan
19
2010
Writing a business plan? Know your Audience!
A key component to a successful business plan is to know who are writing it for. Is it a roadmap for yourself? OR To organize and build the vision you have for the business into a roadmap that will keep you organized and focused on your goal with benchmarks along the way. Or alternatively, are you creating it for a financier or partner in mind, where you will have to use different type of language and positioning to focus it for that audience.
The above video from Bloomberg is an insightful presentation for keeping focus on the purpose of the plan.
The business plan will outline who the target market for your product or service is. Likewise, knowing who the target market for the completed business plan itself is a key factor to success.
